Shoe Development Collection

The following images illustrate the process I used to develop a cohesive collection of performance footwear for a specific brand (Monta) and its target audience. For me, it’s essential to begin with the brand—what they stand for, how they communicate, and how their products support the lifestyle of their customer. This approach allows me to think beyond designing a single “cool” product and instead focus on building a complete, strategically aligned collection.

From defining brand values, mission statements, and buyer lifestyles to designing the footwear itself, my goal was to stay true to the end purpose of the product while working within a seasonal palette and making efficient use of existing lasts and sole patterns.